Since 4 generations the traditional Schmincke-goal is making and providing the very best finest artists’ colours for demanding artists. In 1881 Josef Horadam and Hermann Schmincke, affiliated through their wives, searched and found traditional resin-oil-colour recipes, almost lost during the last period before the invention of the metal tube. (Without tight containers like tubes the resin-oil-colours could not be durably kept while painting outside).
100 year Schmincke jubilee in 1981
After moving to a newly built factory in 1974 and even more so after the 100 year Schmincke jubilee in 1981, global expansion-activities intensified, especially with the leading Schmincke brands MUSSINI®, NORMA® Professional, HORADAM® AQUARELL and soft pastels. In 1999 a short but most refined HORADAM® GOUACHE program is being added as well as specialities like Calligraphy-Gouache.
In December 1998 the representative of the fourth owner generation, president of Schmincke since 1971, Consul Peter Hesse, handed the task of managing Schmincke over to a carefully selected successor: Nils Knappe.
Goals, philosophy and strategy
The philosophy, goals, objectives and the Schmincke-strategy remain, however, co-carried by the owner-family and directed to a global market for top quality traditional artists’ colours. In their home-markets Schmincke also offers a full range of additional bench-mark products for demanding artists. A side-goal was always and remains to supply not only top quality products but also equivalent customer-service.
The Schmincke goal, to supply the very best artists’ colours, is not only a pleasure for all who are involved, because a particularly beautiful program results, it is also commercially viable, because it secures a long-term niche in the global quality-market. This is considered more important than short term profit.
The artists’ satisfaction motivates us. Those who donate their valuable time to creative activities usually wish to use best possible material. We believe in the artists’ desire for top quality material, we work to satisfy this desire in partnership with our qualified and specialised retailers. They keep our vast-program in their stock and give advice.
Therefore we are faithful to our retailer-customers.Schmincke wants to contribute to a beautiful colourful world – with the best artists’ colours.
This complements our founding-forefathers motto: “MELIORA COGITO – I strive for the best”.
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